UnRuly Kitchen
The hospitality engine—testing taste, formats and community.
Strategy · Systems · Experience
Structured hospitality.
Cultural intelligence.
Built for scale.
YAKA designs and engineers hospitality and lifestyle brands across West Africa through strategy, systems and real experience.
The studio disciplines
One brand. Four connected layers.
YAKA does not sell disconnected deliverables. We build the infrastructure that moves a brand from a strong idea to a working institution.
01
Systems
Infrastructure & data
The operational flows, dashboards and decision tools that make the brand work behind the scenes.
02Branding
Positioning & identity
The strategy, story, identity and customer journey that make the brand clear and coherent.
03Visuals
Creative direction
The visual assets and content systems that make the brand recognisable and memorable.
04Activations
Experiences & events
The real-world moments where people meet, feel and remember the brand.
Studio intelligence
Selected operational dossiers.
A controlled look at the systems, decisions, visual direction and measurement beneath the visible experience.
Enter the portfolio archive →01
Systems
30–40planned guestsBruce Jack: a ticketed event flow without the admin chaos.
RSVP → payment follow-up → confirmation
02Branding
4/5client-rated sales impactMonkey Shoulder: a global platform translated into local culture.
Global idea → Sierra Leonean experience
03Visuals
14.6kviews on the top reelGérard Bertrand: premium wine storytelling people watched.
Campaign system → measurable attention
04Activations
~50bartenders trainedMONIN Day: product training turned into a trade community.
Training → adoption → community
Our philosophy
We design structure
before spectacle.
Visibility fades. Foundations scale.
- Systems before campaigns
- Measurement before repetition
- Strategy before aesthetics
The living portfolio
Inside the
UnRuly Universe.
Part of the wider Ché founder ecosystem, the UnRuly Universe connects a hospitality brand, a physical studio and a product house. YAKA helps structure, brand and systemise how those parts work together.
Enter the Universe →The Lab
The physical home for experiences, shoots and collaborations.
UnRuly Pantry
The product arm—turning proven flavours into repeatable lines.
Who we work with
Founders turning execution into institutions.
Serious operators building hospitality concepts, food and beverage brands, cultural experiences and lifestyle businesses rooted in African realities.
Hospitality foundersFood & beverage brandsCultural producersLifestyle businesses
The YAKA method
From instinct to infrastructure.
We evaluate first, build with intention, and measure what happens next.
- 01Evaluation
- 02Architecture
- 03Activation
- 04Measurement
- 05Scale
The next move
Ready to build something
structured?
Start with a project evaluation. If the fit is right, we move into architecture.
Begin here