UnRuly Kitchen
Culinary experiences and event hospitality.
About YAKA
A boutique strategy and design studio.
We intentionally work with a limited number of partners to ensure depth of thinking and direct strategic involvement. Every engagement is approached as a long-term build—not a short campaign.
Founder · Creative entrepreneur · Systems thinkerMeet the founder
Ms Ché builds at the intersection of brand architecture, operational systems and cultural programming.
Her work helps founders translate ideas into scalable institutions—brands with enough structure to operate, enough feeling to matter and enough intelligence to evolve.
Through YAKA, she is building the infrastructure that allows African hospitality brands to compete globally.
Based in Sierra Leone. Working across Africa and international markets.Our environment
The strategy is tested in the real world.
YAKA operates within the broader Ché ecosystem: a group of ventures that function as living laboratories for the frameworks we develop with partners and clients.
The Lab
A hospitality studio for testing and experience prototyping.
UnRuly Pantry
African food products and a retail platform.
Why it matters
We can observe the full experience cycle.
From concept and operations to guest interaction, product development and repeat behaviour, these ventures let YAKA see what brands actually do after the deck is approved.
Our focus
African brands people can enter, taste, use and remember.
Build with intention