03Visuals · Gérard Bertrand
Premium wine storytelling people actually watched.
A lifestyle-led visual system made premium wine culture feel human, aspirational and alive—then measured what people responded to.
The challenge
Translate global wine prestige into dynamic, locally relatable visual content without losing the premium signal.
What YAKA built
- 01Built the campaign around event-led lifestyle storytelling rather than static product display.
- 02Connected the hero reel, paid creative, event moments, UGC and behind-the-scenes footage.
- 03Used performance tracking to identify the strongest creative direction.
- 04Created a repeatable visual approach for future premium wine stories.
Measured attention
14.6khero reel views
237reel engagements
10,155ad views
285profile views
39follows from the ad
Top-performing reel and highest-performing ad of the year.
The evidence
What changed—and what it proves.
The hero reel became the account’s top-performing reel of the year with 14.6k views and 237 engagements. Its companion ad delivered 10,155 views, 285 profile visits and 39 follows—the account’s highest-performing paid creative that year.
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