04Activations · MONIN
A supplier training tour became a trade-community campaign.
YAKA expanded a technical training session into a B2B experience that created value before, during and after the room emptied.
The challenge
Make product training useful, memorable and commercially valuable to bartenders and hospitality businesses.
What YAKA built
- 01Packaged the training as a full campaign with trade outreach and curated invitations.
- 02Designed the run of show, staff setup and on-the-day coordination.
- 03Created a certification moment and captured the experience for follow-on content.
- 04Launched a direct WhatsApp channel for the bartender community.
The experience engine
~50bartenders trained
- Product education
- Professional certification
- Trade relationship building
- Reported demand increase
The evidence
What changed—and what it proves.
Approximately 50 bartenders trained, a direct community channel launched and increased demand for MONIN syrups was reported after the experience. The format also strengthened Spirits & Wine’s position as a hospitality-industry partner.
Next case study
Bruce Jack · SystemsBuild with intention