02Branding · Monkey Shoulder
A global whisky platform, translated into local culture.
YAKA turned a global idea about playful mixability into a locally relevant premium experience built around flavour, sound and partnership.
The challenge
Protect Monkey Shoulder’s global platform while making it culturally relevant, premium and credible in Sierra Leone’s cocktail and lifestyle market.
What YAKA built
- 01Defined the local narrative, audience and experience goals.
- 02Connected Afro-fusion food and cocktails to the product story.
- 03Built a partner structure across venue, culinary, mixology, music and production.
- 04Carried the idea through touchpoints, guest flow and the content plan.
Global idea → local meaning
Global platform#MadeForMixing
Playful · versatile · social
Afro-fusion flavourSierra Leonean soundLive mixologyLocal partners
4/5client-rated impact on sales
The evidence
What changed—and what it proves.
The completed 50-guest activation connected product, place, music, food and collaborators around one coherent story. Client feedback rated its impact on sales 4 out of 5.
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